Dubai has recently experienced a dessert phenomenon: kunafa chocolate — a decadent combination of velvety chocolate, gooey cheese, and crunchy kunafa pastry, adorned with a generous sprinkle of pistachios. It has become incredibly popular on platforms like TikTok, Instagram, and dessert menus worldwide. But behind the sweetness lies a hard reality..
📈 from deira souk to global demand
Initially a specialty item found in traditional bakeries, kunafa chocolate has gained immense popularity, resulting in a widespread impact. Iranian pistachios, the vibrant green gems of this dessert, are now in great demand, not only in the UAE but also in bakeries across Europe and Southeast Asia.
As need increases, so do costs. Iran, a significant producer and exporter of pistachios, is encountering challenges in its supply chain as a result of climate-related issues and restrictions on exports. That means:
The prices for spices at local markets like deira spice souk are higher compared to other places.
Costlier pastries and cakes available at cafés and bakeries.
During peak dessert seasons, such as Eid and weddings, there is a possibility of shortages.
We will not tolerate any method that does not include line breaks
Chefs and suppliers are currently facing a dilemma — preserve the distinct pistachio flavor or discover innovative substitutes that retain taste and style. Regardless of the method, your preferred kunafa may soon come with a surprise bill.
The main point:
Delicious desserts that go viral are incredibly tasty, but they often come with a hefty price tag. When you savor that delectable kunafa chocolate, remember that it’s not just a delightful blend of sugar and spice. It’s also a touch of luxury that adds a special touch to your indulgence. 💚✨.
