With the evolution of digital marketing, the need for consistent and regularly scheduled content has become increasingly pressing. AI applications like ChatGPT, which claim to produce social media posts, blog and even website content literally at the click of a button, are nearly everywhere. They can help a lot with formulating outlines and drafts. Nevertheless, the best search engine optimization company in Dubai can attest to the fact that using AI for content creation, not mentioning over reliance, can get you into trouble with content strategies that are sure to reach the most audiences.
The Danger of Losing a Distinguishable Voice
AI systems such as ChatGPT search the internet and scan for pieces of content to join together to cumulate a unique output for generating. Though this makes it easier and AI gets smarter every-time, and can even copy internet content, the resultant content is bound to be boilerplate, and quasi-identity background is persistent throughout the internet.
The primary concern when utilizing AI to draft most content is that those articles and posts might as well be published by a competitor or any other site that uses the same tool. This similarity poses significant risks for any business, since it can make the brand look unremarkable and lose its credibility, hindering its ability to forge a lasting relationship with the audience or be regarded as a leader within its sector.
SEO Penalties and the Fight Against Low-Quality Content
As we know, Google and other search engines focus heavily on rewarding users with helpful content that is trustful and relevant. Each and every day, they are working to be better at picking out content that is shallow in nature, poorly researched, or another copy of what has already been published.
AI-generated content is highly likely to be tagged as low quality as it does not often feature the necessary “E-E-A-T” factors of Experience, Expertise, Authoritativeness, and Trust, which comes from human writers. This is the main reason why any credible digital marketing agency will recommend that there be a human touch. Using AI tools can lead to a business being penalized, which will cause a drop in rank—exactly what no business would want. While it may be convenient to use AI for the short term, it certainly leads to long-term damages to search visibility.
The Absence Of Genuine Connection
In its simplest form, marketing is about genuine human connections. It is about placing yourself in the audience’s shoes, seeing the challenges they face, and providing your help. It is impossible for AI to feel and express empathy in any form. When there is no human engagement, writings feel distant, lifeless, and devoid of warmth.
For instance, AI can create customer testimonials or “About Us” pages, but they will lack emotions and personality. Emotion and personality live in the essence of most and will always be important to help build trust. The best content captures the audience’s attention by telling relatable stories and answering relatable issues. All of these require human engagement.
The Human Led Future of Content
So should AI be thrown away completely? The answer to this is of course not. AI can be used for many things, but not for completely replacing human creativity. A skilled website design agency in Dubai utilizes AI in great ways by providing help in places such as strategy. Some ways AI can help is by:
Brainstorming: Formulating lists of headlines and blog subjects.
Outlining: Organizing for a long form article.
Data analysis: Summarizing research and spotting trends.
The precise actions to take, the deep dive analysis, checking the final touches and voice, must all stem from a human. In the end, a content strategy will benefit the most from a blend of efficiency from AI and the human creativity, irreplaceable expertise, and deep empathy a human professional possesses.
