How To Craft a Dynamic Website With PrestaShop Web Development?

Nowadays, you will find more customers online than in the market. The main reason behind this is convenience and ease, away from the hassle of brick-and-mortar stores. The majority of businesses have seized this opportunity and created a working eCommerce website using the eCommerce platforms. Various names will attract your interest, and one such one is PrestaShop.

PrestaShop offers various features that can help a user to create an impactful web presence. It is known for developing dynamic and secure websites that are highly scalable. Being an open-source platform, it is highly flexible, making it easier to make changes in the code and develop a PrestaShop-based web solution that relates to your business needs.

However, creating a web store on PrestaShop demands expertise and experience. If you are skilled and understand the platform, following some steps can help you create the desired presence. Still, it is advisable to work with a PrestaShop website development company. Experts have experience, which enables them to create a working solution for every problem that arrives.

Steps to Create a Dynamic Website Using PrestaShop

The foremost step in creating a website is to buy a domain and connect it with the hosting plan you have bought. After purchasing a domain and hosting, the next step is to install the PrestaShop on your web hosting plan. These are the prerequisites one has to follow before actually starting the process. So, let’s delve deeper to understand the process of developing a dynamic website using PrestaShop.

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1.    Opt for the Right Theme

After buying the domain and hosting, the first step is to select the right theme for your web store. Consider your project requirements, budget, and audience type while making this decision. Whether you need a pre-built or custom theme developed depends on your project needs. With over 200 PrestaShop pre-built themes, you can choose one and start developing your online store. Pre-built themes are not created for a specific individual/business, so these offer the same look and feel as the ones used. Whereas custom themes relate to the requirements of a business and are developed by an expert team.

2.    Create Required Pages

After designing your website and picking the right theme for your brand, the next step is to build the required pages for an eCommerce store. It should include everything from the homepage to the checkout page.  Do not miss the details while creating the web pages. Generally, the pages that drive the most traffic or are high-converting must include a wealth of information, varied images from different angels, and also social sharing options. You should consider some main elements while building your product pages. These are as follows:

  • Image of the product
  • Name of the product
  • A detailed description of the product containing all the information
  • Attach related reviews

This will help a user better understand the product, including how many clients have used it and whether it is good or bad.

3.    Set up Payments Option

Today, every user expects an online store to have multiple payment options. A web store that fails to include varied payment gateways might cause users to leave and move to another online store to complete the purchase. This is one of the healthy reasons behind the increased rate of abandoned carts. So, when creating your online store, focus on including as many payment gateways as possible, or at least include the most commonly used ones.

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4.    Implement Security Best Practices

Creating a dynamic PrestaShop-based eCommerce website is not worth it if security best practices are not applied. Online stores are a high target of hackers, and a small mistake can harm your web presence. PrestaShop offers various built-in security features that you can utilize to create a boundary of safety around your web store. You should prioritize data privacy, which can help you build user trust. However, you can further increase it with custom development.

5.    Grow Your Store

You have included everything required to build your dynamic web store based on PrestaShop; the last step is to grow it. For this, perform all the SEO-related activities that help you stand aside. Majorly focus on improving the technical SEO this includes site structure, navigation, leveraging rich snippets, and making a website mobile friendly.

Conclusion

PrestaShop is an ideal platform for developing eCommerce websites. This open-source platform makes it highly flexible when developing personalized web stores. The features it provides to users help create a power-packed online presence. Creating a dynamic website on PrestaShop requires following all the prerequisites, from buying a domain name to implementing the security best practices. However, it requires expertise, and it is suggested that you hire PrestaShop developers for your project. The experts can help you follow all the steps adequately to create a PrestaShop-based website different than others. 

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